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Vishnu Phasathanh

I turn operational problems into practical digital products.

Working across Business, Marketing, Product, Technology, Creative and AI.

My strongest differentiator is not any individual tool or framework. It is identifying a real business problem, understanding the workflow behind it, redesigning the process, and turning the solution into a working digital product.

Vishnu Phasathanh
Currently
Marketing Tech & Creative Executive
BIZGITAL · Vientiane

Selected Transformations

Three production systems that replaced manual workflows, and what measurably changed.

01

Digital Marketing Reporting & Analytics Platform

Marketing Reporting

Production

Before
1–2 days / brand report
After
3–4 brand reports / person / day
Context
4-person reporting team · ~40 client brands

A four-person team prepared monthly Facebook performance reports in Excel by hand: combining columns to calculate metrics, ranking top content by KPI category, maintaining three-month comparisons, and locating posts one by one to collect insights that CSV exports do not contain.

I designed and built a production web application that turns this into a structured step-by-step workflow. Where post-level insights are missing from the exports, the platform follows the post links in the uploaded data and captures those screenshots itself.

In the product

  • CSV ingestion and processing
  • Configurable KPI management
  • Top-performing post ranking
  • Dashboards and chart visualisation
  • Multi-month performance views
  • Structured step-by-step reporting workflow
  • Browser automation
  • Microsoft SSO

02

HR Payroll Workflow Automation

HR Payroll

Before
3–4 days
After
~1 day
Context
Per monthly payroll cycle

Monthly payroll relied on several manual Excel processes: reconciling leave and absence records, overtime submissions, fingerprint attendance exports, payroll and tax calculations, then preparing and distributing payslips — moving information between files by hand.

I built an installable offline tool that consolidates them, using employee IDs as a consistent identifier so records match reliably across sources. The repetitive consolidation is automated; decisions that need HR judgement, leave approval among them, stay with a person.

In the product

  • Attendance and leave reconciliation
  • Overtime consolidation
  • Payroll and tax calculation support
  • Payslip preparation
  • Automated payslip distribution

03

Media Buying Workflow & Campaign Generation Platform

Media Buying

Production

Before
Manual campaign setup
After
Structured bulk campaign generation

Media buyers depended on individual Project Managers telling them when a post was ready, then set campaigns up by hand — page, post, budget and objective — for many brands at once, on posts published across different days including weekends.

I designed and built an internal platform where the weekly project is configured in advance, Project Managers submit Facebook Post IDs into it, and the system generates the Meta-compatible CSV bulk template — Awareness and Engagement objectives together, the way the organisation actually runs campaigns. A Teams notification tells the channel the week is open.

The exact time saved has not been formally measured, so no figure is claimed here.

In the product

  • Weekly project setup
  • Post ID submission workflow
  • Readiness review
  • Meta-compatible CSV bulk template
  • Awareness and Engagement objectives
  • Microsoft Teams notifications

A multidisciplinary journey.

BIZGITAL · March 2017 – Present · Vientiane Capital, Laos

  1. 2016

    Computer Science

    Computer Science degree completed

    Working across

    • Computer Science

  2. 2017

    Graphic Design

    • Graphic DesignerMarch 2017 – May 2018

    Working across

    • Computer Science
    • Creative — joins here

  3. 2018–2023

    Creative

    • Senior Graphic DesignerMay 2018 – May 2020
    • Creative ExecutiveJune 2020 – December 2023

    Working across

    • Computer Science
    • Creative
    • Marketing — joins here

  4. 2024

    Creative Development

    • Creative Development ExecutiveJanuary 2024 – December 2024

    Working across

    • Computer Science
    • Creative
    • Marketing
    • Product — joins here
    • Technology — joins here

  5. 2025 →

    Product · Marketing Technology · AI

    • Marketing Tech & Creative Executive2025 – Present

    Working across

    • Computer Science
    • Creative
    • Marketing
    • Product
    • Technology
    • AI — joins here

What I Work Across

  • Product Development

    • PRD
    • Requirements
    • Workflow Design
    • UX
    • Product Delivery

  • AI & Automation

    • AI-Assisted Development
    • AI Coding Agents
    • Agentic Workflows
    • n8n
    • Make.com
    • Dify
    • API Integration

  • Marketing Technology

    • CRM
    • Marketing Automation
    • Customer Engagement
    • Meta Advertising Operations
    • Operational Workflows

  • Analytics & Measurement

    • Google Tag Manager
    • GA4
    • Meta Pixel
    • dataLayer
    • UTM
    • Conversion Measurement
    • Metabase
    • SQL

  • Digital Transformation

    • Workflow Redesign
    • Process Digitalization
    • Legacy Modernization
    • Back-Office Design
    • Technical Documentation
    • Developer Handoff

  • Creative & UX

    • Creative Direction
    • UX/UI
    • Figma
    • User Flow
    • Prototyping
    • Visual Communication

More Selected Work

  1. 01

    tickget.la

    • Ticketing
    • Product Development
    • Event Management

    Digital ticketing platform supporting event and ticket operations. I have contributed across product development, UX/UI and system functionality, and more recently extended hard-coded functionality toward configurable back-office capabilities.

  2. 02

    ShopShop

    • Commerce
    • Product Development
    • Back Office

    Existing commerce and promotion system originally built by external developers. I extended functionality and introduced back-office capabilities while keeping compatibility with the original architecture, documenting the new work for handoff to the original development team.

  3. 03

    Gahaan

    • Personal Product
    • Product Ideation
    • Web Application

    An independent web application I conceived and built to help groups of friends manage and share expenses while travelling, using AI-assisted product development.

  4. 04

    CoCreate

    • AI
    • Content Workflow
    • Generative AI

    An internal AI tool that helps team members with content creation.

  5. 05

    Personal AI Assistant

    • Agent
    • Automation
    • AI Agents

    A personal AI agent built with SkyClaw, integrated with the Telegram and Microsoft Teams APIs to help with personal productivity and organisational information such as meetings.

Also

  • CRM platforms
  • Consumer promotional systems
  • Code-redemption campaigns
  • Customer engagement platforms
  • Online voting systems
  • Commerce and ordering systems
  • WordPress plugins
  • Marketing automation
  • WhatsApp workflows
  • Analytics dashboards
  • Back-office systems
  • API integrations

About

I have a Computer Science background but began my career in design. The disciplines have added to one another rather than replaced one another: graphic design, creative and digital experience, UX and product thinking, marketing technology, automation, and AI-assisted product development.

My strongest differentiator is not any individual tool or framework. It is identifying a real business problem, understanding the workflow behind it, redesigning the process, and turning the solution into a working digital product.

I do not position myself as a traditional programmer who manually writes every line of production code. I use AI coding agents as an implementation layer inside a structured product-development process, and keep ownership of requirements, workflow, UX, technical direction, review, testing, security considerations, deployment and iteration.

I learn engineering by directing, observing, reviewing, testing and iterating on those implementations. That has progressively expanded what I understand about software architecture, frontend and backend systems, databases, APIs, infrastructure, security and deployment.

Where work is deterministic and repetitive, I automate it. Where it needs human judgement or approval, it stays with a person.

Credentials

Education

Computer Science

Soutsaka Institute of Technology · 2016

Selected credentials

  • Google Analytics Certification

    Google Digital Academy (Skillshop) · November 2025 – November 2026

  • Enterprise Design Thinking Practitioner

    IBM · May 2025

  • AI for All: From Basics to GenAI Practice

    NVIDIA · April 2025

  • Gemini Certified Educator

    Google for Education · September 2025 – September 2028